Foresight Data Consultants

Forecasting – The process

A technique for predicting future trends using historical data

The 5 “Elements” of Forecast

The 5 Levers

Customer Data

Segmenting subscribers by multiple metrics including expiry date, region, tenure, payment method, acquisition channel & acquisition offer.


Applying individual renewal rates to each group of subscribers to allow for an accurate, smooth forecast. A typical model has over 1,000 unique renewal rates all populated by the Foresight team.


Acquisition and current subscription price is entered simply into the forecast model. A fully automated input makes it easy to use.


Volume of acquisitions (new subscribers) for current year and future years, according to budget set out. This can be as simple or complex as the client requires.

Scenario Modelling

Multiple scenarios can be run simultaneously through the model. For example, price rises, retention rates, offer mix etc.

Scenario Modelling

Using our forecast models, we can model price rise assumptions to understand the impact different price rise scenarios have on revenue and subs volume.

  • Gives you the ability to make informed business decisions and develop data-driven strategies
  • Allows for more accurate budgeting
  • Helps discover the ‘Why, Where, When and How’ of your sales activities
  • Opportunity for growth and increased income
  • Lowers liabilities and markdowns
  • Provides incentives for new product development

Customer Testimonial

“I have worked with Foresight for over 10 years in various companies. The knowledge and actionable insight they provide has proved invaluable every time.”

Karen Sharp – Head of Retention, Bauer

Forecasting Clients include…

new scientist
investors chronicle
london review of books
hello magazine
haymarket publications
william reed
hearst media
time magazine
which publication
big issue
our media


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Price Rise

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Subscription Strategy

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Foresight Data Consultancy

We devise a range of viable strategies, analyse and predict outcomes

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